When you run a business or corporate entity, when it approaches the holidays, you will undoubtedly have a list of presents picked out for your members of staff. However, when it comes to choosing gifts for your clients, it can become a bit more complicated.
It is vital for the survival of your business that you give gifts to your clients as a way of showing your appreciation for their continued support of your business. While there are many gift options to choose from, not all of them will be appropriate, and so a bit of care is needed to choose the right one for the right client.
So, if you want to see a quick guide on how to choose the best gift for your clients, read on.
Personalized Gifts
It can be worth personalizing the gifts you give. This will show your clients that you are thinking about them, and it also highlights gratitude. It may be easier to personalize gifts if you run a business that allows you to do so, but it’s worth noting that you don’t have to personally engrave a mug to personalize it! Some gifts can be chosen which may align with your clients’ interests. Or, if you want to go somewhere in the middle, head over to thebasketry.com and look through some of the personalized baskets based around alcohol or cheese that they offer, which makes a good middle ground.
Stick To The Budget
Suppose you have five clients that you want to buy a gift for. Always aim to spend the same amount on each client, as not doing so will be considered bad business. This will ensure that you also purchase appropriate gifts without drawing funds away from your business, and it will keep gossip to a minimum. This is not to say that you should purchase low-quality products, but just make sure that they are priced within a certain range.
What Do They Do?
It’s also worth looking at what your client does when it comes to buying them a gift. For example, if you are currently working with a client who is a freelance writer, it can be useful to gift them something like a tablet to help them work when they’re on the go. But, it’s also worth noting that you should not overdo it. If you have one client that only adds around $200 to your business per year, you should not spend $500 on their gift card just because it is related to their business.
Not Always In The Holidays
If you want to stand out in your client’s rota, then it may be an idea to send appreciation gifts all year round. This will demonstrate your gratitude to your client’s business and dedication throughout the entire business year. In some instances, it may be worth sending your client a gift every season.
Be Genuine
It’s also worth noting that when giving gifts, it’s quite easy to be disconnected from the process, especially in the business world. Aim to know exactly what is being sent to your clients and when they contact you to say thank you, always be genuine and aim to discuss why you chose that gift for them. This will showcase that you know enough about them to make competent decisions.
