Currently, Google has over 56.5 billion web pages indexed. However, not all of these sites are active, and some don’t offer the quality content for which internet users are looking. So, that’s where Google ranking factors come into play, deciding which websites will offer the best information to viewers.
Would you like to increase your web page’s Google ranking? If so, you’ll need to know which factors impact it the most so you can make the necessary changes.
In this post, we’ll share five of the most important factors with you so you can get your site to the first page of Google searches!
1. Site and Page Speed
Even if you have great content, no one will stick around to read it if your page takes forever to load. Unfortunately, your site will have a high bounce rate, hurting your ranking with Google.
Thankfully, several online tools allow you to test your page load speeds for free.
2. Mobile Friendliness
When Google evaluates web pages, it uses mobile-first indexing. So, if you haven’t optimized the mobile version of your website, your ranking will suffer.
Most of the time, you can preview both the mobile and desktop versions of your site. So, be sure to do this and make any necessary changes.
3. Keyword Targeting
If you know even a little about search engine optimization, you’ve probably heard about keywords. Incorporating these search terms into your content will help users find what they’re looking for and drive new traffic to your website.
One of the most helpful SEO tips is to think of five keywords you want to include before writing any new content. First, however, you should ensure these keywords are relevant and fit naturally in the text since search engines can recognize keyword stuffing.
Of course, it can be overwhelming to plan your SEO strategy all by yourself, so you may want to contact an SEO company for help. You can click here for more!
4. Quality Information
If you write quality information with your readers in mind, your website will likely do just fine.
Yet, keep in mind that you’ll need to update your content as the most relevant keywords change continuously. You can do this by rewriting certain posts or just incorporating new information and keywords. Then, make sure to republish the content, giving it a current publication date.
If you want to boost your domain authority, you’ll need backlinks. These are hyperlinks on a page outside your domain, but they link to your webpage.
So, how do you get backlinks? One way is simply waiting until your quality content generates backlinks all on its own. However, this can take some time.
Another option is finding related content online and asking publishers to link to some of your posts. Of course, not everyone will reply to your requests, but you may find someone willing to help. And, if not, look into writing guest posts for another website!
Improve Your Site’s Performance Using These Google Ranking Factors
Knowing about these Google ranking factors can help you improve your website and content, which will likely lead to more traffic. Nevertheless, if you don’t see any changes, it’s time to contact SEO professionals who can enhance your website quickly!
Would you like to learn more marketing tips? If so, check out our wide variety of content!