When it comes to running a small business, customer satisfaction should be high on the priority list. After all, without customers, your business would be non-existent. The best way to do this is by adding personal touches to your brand that customers can connect with, as well as by helping you make a great public impression.
There are very few businesses that make the time to go the extra mile and show a more human side to their brand. Therefore, in doing so, you’re far more likely to stand out from the crowd and potentially help boost your sales prospects.
In need of some inspiration? Here are some of the best ways to go about it:
Ask for Feedback
Do you know what customers think about your business? Without asking for feedback, you’ll never understand what you’re doing well and what could be improved on. What’s more, customers appreciate that their opinions are taken into consideration as part of your business development. Start the process by creating a simple feedback form on your website, or by sending out a survey via email.
Add Employee Headshots to Your Website
Before a customer buys from a business, they typically wish to find out more about the company to know who they’re buying from. Once a customer becomes more acquainted with the brand and the people behind it, they will feel much more connected, as opposed to thinking of the brand as a general concept. In this case, it may be an idea to add headshots of each employee on the ‘About’ section of your website above their job title by booking Chicago Corporate Photography.
Spend Time Getting to Know Your Customers
Customers never tire of feeling special. People have the desire to be valued by businesses for choosing to invest their hard-earned money into the company. This doesn’t cost your company at all but could make a huge difference in whether a customer chooses to purchase from you again. During phone calls or email correspondence, take time to create friendly conversations and find out more about your customer on a more personal level.
Share Your Brand’s Story
What better way to connect with your customers than sharing your brand’s unique story? Discuss how and why your company started and a little bit about your company culture and future goals. Be truthful with your customers about any hardships faced or mistakes you have made to show a more human side and, of course, the authenticity of your business.
Offering discounts is a great way to show customers that you care. It is a way of saying ‘thank you’ for choosing to invest in you. Special discounts could be in the form of a physical voucher, or an email coupon code to save money on their next order. Not only will your customers be grateful for the generosity, but they are much more likely to do business with you in the future and, in turn, it could be the start of generating customer loyalty.