No matter how great your product or service is, you won’t get anywhere unless you have customers taking advantage of it! If you are a small business, marketing can feel like a bit of a minefield. A lot of the suggestions you read are for huge campaigns which just don’t feel relevant to local business. As a local business, there are some small steps you can take to market your business, which won’t take too much time or money.
Google My Business is one of the most powerful tools that there is for small businesses, and it’s completely free! By setting up a Google My Business account, you allow yourself to rank more highly in search engine results. It also means that when people search for your business on Google Maps, they will see the information that you have added.
It’s a great opportunity to showcase some of the great things about your business through carefully chosen photographs and promotional text.Google My Business also allows potential clients to see at a glance things like your opening hours and contact information.
For a local business, the press can be a great tool to utilize. A lot of people like to feel as though they are supporting local businesses, and a well-placed story in your local newspaper is a great way to showcase what your business is all about and tempt people to give you a try.
Local journalists are often really busy, so the best way to get your business into the paper is to approach them with all of the information that they need to write a story about you. Take your time to research your local newspapers and get a feel for which journalists write certain types of stories. You can then write a press release that matches up with the type of thing you know that they would be interested in.
It can also be a good idea to join the federation of small businesses, as newspapers will often approach them for companies that they can use as case studies.
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Thank new customers for orders
People like using local businesses because it feels more personal, so it’s a good idea to highlight this wherever possible.Something as simple as a handwritten thank you note in your order can go a long way, or you could even consider something like corporate chocolate gifts which give your customers a little something extra with their order and also ensures that they will remember you!
Run a customer loyalty program
Customer loyalty programs are hugely effective for local businesses because they help to ensure that the customers you have will keep coming back to you. Something as simple as offering a small discount after so many orders can be a great way to ensure repeat business and keep help to build a communityaround your business.
Something as simple as a card that you stamp each time a customer returns can be really effective.