Successful marketing is vital to any business looking to cut through the noise on today’s busy platforms. Visuals are instant attention-grabbers, making the task much easier – but only if you do it right.
Photography is essential for any business, no matter the industry. Of course, the specifics vary from one field to the next, but these general principles apply across the board.
The Importance of Visuals
In essence, photography captures and directs attention, delivering a compelling message.
You’ll find a large body of psychological and marketing research agreeing that people are visual creatures. We respond better to images than written cues. For example, the highlights of the MDG Advertising study show that:
- Adding images to all information you’re representing promotes memory retention.
- Around 60% of respondents are more willing to reach out to a business that includes images.
- Most people see product photography as more relevant than written descriptions.
Getting the Photography Right
What makes an image eye-catching? There’s no one-size-fits-all answer, but some general trends are worth examining.
Appeal to Primary Emotion
You might be trying to send a complex message with your imagery. Still, the elements that the viewer notices first are what sticks in the long term. Try to connect your design to an emotion, such as curiosity or joy.
Tip: Going for photos of people is generally your best bet. Faces are easy to read, and viewers find it easier to connect with their peers.
Maintain Brand Imagery
Come up with a list of characteristics your brand represents and use them as inspiration sources. If you’re an innovative business always looking to push the envelope, portray these company goals through creative photography.
Tip: Storytelling is a go-to. Implement a visual narrative that ties into your brand, and you won’t leave people second-guessing the meaning you’re trying to convey.
Your image-based marketing should follow the general trends to avoid seeming out of touch.
Tip: Study the pillar concepts of today’s society, including technology, nature, and diversity – everything that matters to an Internet user from your target demographic. Incorporate such imagery to show your dedication to the goal.
Choose Colors Wisely
Color psychology explains how different tones can impact human perception. As a result, they’re crucial to visual advertising.
For instance, warm shades are better for casual brands, while colder hues work with serious, professional messaging.
Tip: Go for the colors familiar to your overall branding to create quick associations in viewers’ minds.
The photo you employ in your marketing campaign is the central point of your advertising efforts, but you don’t need to stop there. Producing diverse content can bring a host of benefits. Consider:
- Product photos. A high-quality commodity photograph shows transparency and makes people more confident in their choice to shop with you.
- Quote cards. You could add an inspiring citation to an artsy product depiction and send it over with every package, adding a personal touch to each box.
- Tips and tricks. Provide a visual guide to using your products, connecting the usage to emotions you want to evoke.
- Infographics. While not photography per se, infographics let you display large amounts of data in quick, snappy posts.
Image-Based Audience Engagement
Once you have your strong visuals, use them. Social networks, such as Instagram, are photo-first platforms, providing an authentic-seeming, natural placement option for the content.
If you don’t have the time to manage multiple accounts, choose the right tech-based solution to help. What is the best social media schedulers brand for your needs? Whichever works across all platforms and gives you enough control over your social media posts.
Pinterest is another image-centered option for increasing visibility. Post beautiful photos and add a link to your company – people who search for the topic are likely to contact you for more details.
In the end, remember that photography can do wonders for the business. So, don’t disregard the effects high-quality photos can have on your general success.
Give yourself enough time and effort to mix up your content and choose the best images to engage your clients, and you’ll see your company flourish in no time.